'The Dilemma' Trailer HD
It was filmed entirely in Chicago, Illinois. The first trailer for the film received complaints for a line that used the word "gay" negatively. The line was removed from the trailer but kept in the film. The Dilemma was released by Universal Pictures in the United States and Canada on January 14, 2011.The Dilemma is directed by Ron Howard and written by Allan Loeb. The film was Howard's first comedy film since he directed EDtv in 1999. The film was first announced in January 2010 as an untitled project when actor Vince Vaughn signed on for a starring role. The premise was conceived by producer Brian Grazer, Howard's production partner at Imagine Entertainment; Loeb wrote the script. Actor Kevin James was cast alongside Vaughn in February.The film continues "Vaughn's interest in tackling the dark areas of relationships", following The Break-Up (2006) and Couples Retreat (2009). The darker moments of the latter film were omitted from the final edit.With a budget of $70–75 million,filming took place entirely in Chicago, Illinois, from late May 2010 to mid-August 2010. The film, which was called Cheaters and What You Don't Know during production, was ultimately titled The Dilemma by Universal.
When Universal released the trailer for The Dilemma, the studio drew complaints about Vaughn's line in the opening scene, "Electric cars are gay. I mean, not homosexual gay, but my-parents-are-chaperoning-the-dance gay," which appeared to use "gay" pejoratively. Universal said it contacted the Gay & Lesbian Alliance Against Defamation (GLAAD) about the line before the trailer was released, and GLAAD said the step indicated the studio knew the line was problematic. Universal received complaints when the trailer appeared online before in theaters, and the studio sought to work with GLAAD to prepare a new trailer. Before action was taken, the line was first publicly criticized by journalist Anderson Cooper in a story about gay bullying on his show Anderson Cooper 360°. Universal and GLAAD disputed each other's actions toward remedy, and GLAAD requested for the trailer to be removed and for the line to be removed from the film itself. Ultimately, the studio released a new trailer without the offending line.Universal deferred to Howard, who had final cut privilege, to decide about removing the line from the film, and the director chose to keep it. Howard supported the removal of the line from advertising, but he justified his decision to keep it in the film, saying, "If storytellers, comedians, actors and artists are strong armed into making creative changes, it will endanger comedy as both entertainment and a provoker of thought."The Dilemma was given mostly negative responses from critics. Review aggregator Rotten Tomatoes gives the film a score of 22% based on reviews from 95 critics and reports a rating average of 4.3 out of 10. At Metacritic, which assigns a weighted average score out of 100 to reviews from mainstream critics, the film received an average score of 46 based on 27 reviews.Rotten Tomatoes reported the overall consensus, "It boasts a likable cast and an interesting premise, but The Dilemma can't decide what to do with them; the result is an uneven blend of cheesy slapstick and surprisingly dark comedy."
The Dilemma had its world premiere in Chicago on January 6, 2011. The film was commercially released in 2,940 theaters in the United States and Canada on January 14, 2011. It grossed a four-day total of $20.5 million over the Martin Luther King, Jr. Day holiday weekend, ranking second at the box office after fellow opener The Green Hornet.Prior to The Dilemma's release, Variety reported that with The Green Hornet attracting young people, The Dilemma was expected to serve as counterprogramming, attracting people 25 years old and up. Universal had expected the film to gross in the mid-teen millions.Exit polling showed that 60% of the audience was female and that 58% were 30 years old and up. According to CinemaScore, audiences gave the film a "B" grade. While adult audiences generally shy away from films' opening weekends, The Dilemma performed above the studio's expectations. The Dilemma also opened in four territories outside the United States and Canada, grossing $1.8 million. The film's opening in Australia grossed $1.4 million despite floods in Queensland and in Victoria affecting 14% of the area's theaters.The Dilemma's opening was a relative low for the film's stars. Vaughn's previous films Couples Retreat (2009) and Four Christmases (2008) grossed twice The Dilemma's amount on their opening weekends. James had appeared in Grown Ups (2010) and Paul Blart: Mall Cop (2009), both of which also had stronger openings. According to Box Office Mojo, The Dilemma was weakly advertised especially compared to The Green Hornet. It reported, "Blink-and-you-miss-them television ads failed to convey the premise or provide laughs. Dilemma's premise of a man learning his friend's wife is cheating and debating whether to tell the friend or not wasn't much of a dilemma, and it wasn't as comedically charged as Vaughn's other relationship comedies."
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