Levi Strauss & Co. (LS&CO) is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1869 when Levi Strauss came from Buttenheim, Franconia, (Kingdom of Bavaria) to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. Although the company began producing denim overalls in the 1870s, modern jeans were not produced until the 1920s. The company briefly experimented (in the 1970s) with employee ownership and a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss' four nephews.click here for more info.
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comment: the pioneer of blue jeans clothing in the world. every blue jeans clothes often associated with this brand.it shows how powerful and great impact of the influence this name could bring.All the photos are not mine but the belongs to the respected copyright holder.
